In October, Nike introduced it might enter the $1.5 billion premium sun shades market. It deliberate to give consideration to sports activities activities performance sun shades, the an identical area of interest occupied by Oakley. Nike began with two styles of sun shades designed notably for observe and self-discipline, the V12 ($a hundred and sixty) and the V8 ($a hundred 45). Nike moreover introduced it might introduce the Magneto brand of glasses in the winter of 1996-ninety seven. The unusually designed Magnetos had no temples; they adhered to the face of the wearer with two small, semi-sticky spherical discs known as AMPs which have been positioned on the wearer’s temples. The AMPs held the sun shades to the face with tiny magnets. The profit, in step with Nike: the glasses had been lighter and would not bounce if you ran.
The Oakley boss then labored out the best way to …Read More